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– London’s #1 golf experience adds to its list of first-class offerings in the new year by setting the standards high for golf across the area –

Barnet, UK – December 23, 2019: The Shire London, the only Seve Ballesteros designed course in the UK, is looking ahead to 2020 with unrivalled offerings, like no other. The main focus in the new year is to ensure that any golfer can experience high-quality on and off the course; Affordable Luxury is The Shire London’s secret.

Boasting the best winter golf in London, the Bridgedown Group’s recent investment into the golf course has the added benefit of no temporary greens. One of the recent enhancements includes the use of Pure Distinction Bentgrass interseeded on the greens, meaning the uniquely bright green grass has exceptionally strong resistance to disease, extreme temperature changes and general wear, affording golfers the opportunity to play the course in excellent condition all-year round. The same quality of grass has also been used on the club’s new premium short game practice area, enabling golfers to hone their skills on immaculate condition greens in 2020.

Adding to its offerings, The Shire London takes great pride in hosting and creating golf days like no other venue. With dates already lined up in the calendar for 2020, members and visitors can look forward to attending days that include the Andy Cole and Trevor Nelson Golf Days and after the success of this year’s first, the Darren Barker Boxing Golf Day Invitational. Welcoming the use of VPAR and Trackman to The Shire London in 2020 will also allow visitors and members to improve their game and enhance the overall experience of golf days throughout the year.

As part of the 2020 face-lift, The Shire London look to further cement their ties with Severiano Ballesteros by incorporating navy blue into their branding, a colour synonymous with the legendary five-time major champion. Seve was known famously for his navy-blue jumper, white shirt and blue trouser combination throughout his incredible golfing career and beyond.

Ceri Menai-Davis, Director, The Shire London, said: “At The Shire London, it is really important to us that everyone feels welcome when they visit. We believe that everyone’s pound is the same and therefore everyone should be able to enjoy the same high-end quality on and off the course. 2019 has already attracted more visitors and members, but next year is set to be our best year yet, with exciting golf days planned, and the addition of VPAR and Trackman offerings will really help golfers hone their game and take our golf experiences to the next level in 2020.”

“We truly believe that The Shire is luxury at an affordable price, and we will deliver the #1 golf experience in London every time.”

For more information about playing at The Shire London, visit, email or call on 0208 441 7649.